The period before starting a business and the first 1-2 years of the business should be used for establishing a firm foundation. They are the incubation period for the expected growth years. Challenges are an expected part of both incubation and growth but rather than suggest one dives head-first into an enterprise and improvise as they go, their certainty should be a reason to prepare as much as possible before venturing.
The things one should do, after forming the backbone of the business model include market analysis, consultations, competitive analysis, brainstorming for potential setbacks and their solutions, suitable business location and accessibility, realistic revenue expectation projections, operating costs, staff coordination, and leadership skills and strategies.
Assessing size and changing needs of clients is important so that the model launched operates above or at the minimum level required to bring in profits when starting out.
A very important aspect of modern business is a commanding social media presence and an interactive and informative website. This is an essential primary resource for keeping in touch with clients and affiliated experts.