What is a Backlink?
Why are backlinks important?
Backlinks aid with 3 main points.
1. Rankings
Search engines like Google see backlinks as votes of confidence. Usually speaking, the more votes your websites have, the more likely they are to rank for appropriate search inquiries.
How do we know this you ask? We’ve studied SEO ranking elements all the time and find the very same thing: the number of backlinks from other strong authority sites (referring domains) associates highly with organic search traffic.
2. Discoverability
Search engines discover new material by reviewing pages they already know and like to look for brand-new links. This is happening the time.
search engines are going to popular pages more than other pages, they can find your material quicker if you can get the popular web pages to give you a backlink.
3. Recommendation traffic
Backlinks are made to take people to helpful resources to find the answers their looking for.
That’s why they’re clickable.
Now when somebody clicks a link to your website, you get recommendation traffic.
What makes a great backlink?
Relevance
Google puts more worth on related backlinks due to the fact that people are more likely to click on them. Google has had discussions about this in their “reasonable surfer” patent.
What does this mean in? If roofer has backlinks from 2 pages, one about dogs and one about installing shingles, possibilities are the latter is more important.
This concept will also play out at the domain level.
Readers of roofer.com are most likely to click a link to roofers website than readers of dogs.com.
Authority
Backlinks will transfers more authority from strong websites pages than from a site that is weak.
In addition, internal backlinks also contribute to a page’s authority.
Traffic
What’s obvious, is backlinks from high-traffic pages will typically send you more recommendation traffic than those from low-traffic pages.
But do backlinks from high-traffic pages impact rankings more than those from low-traffic pages in a positive way?
We discovered: There’s a small but clear connection between rankings and backlinks from pages with organic search traffic. Nevertheless, the sheer number of backlinks from unique sites (referring domains) and page-level authority look to be more crucial.
Placement
If a link is in the primary location of a page, utilizes a font style and color that may make it stand apart, and utilizes text that might make it something likely that someone may click on, then it might pass along a reasonable amount of PageRank. But, if it integrates features that make it less most likely to be clicked on, such as remaining in the footer of a page, or looks like all the other text on the page, and utilizes anchor text that doesn’t interest people, it might not pass along any PageRank.
Consider this when pursuing links. If your link will likely wind up in the website’s footer, or together with 20 other sites in the sidebar, then put your energy into other possibilities.
Dofollowed vs. Nofollowed
Nofollowed backlinks don’t generally affect the linked page’s rankings– although they can.
Because link building is very time consuming and takes lots of effort, it’s best to prioritize getting dofollowed links. Don’t look down on getting nofollow links. It might still have some SEO worth because you need a good mixture of both.
Anchor text
Anchor text refers to the clickable words that form a backlink.
Google says that anchor text influences rankings so you should keep this practice. Google utilizes a variety of methods to enhance search quality including page rank, anchor text, and proximity info.
So while anchor text does matter, it’s not as essential as other things.
In Conclusion
Backlinks are important when it concerns ranking in online search engine like Google.
With that being stated, not all backlinks are created equal. Relevance, placement, and authority are all attributes that add to a link’s quality and juice.
As a basic rule, we like to follow here at Beal Marketing Group if its easy to get the less its worth.
